My First 24 hours with...Who cares

My first 24 hours  

with the Citizen Tsuyosa « Who cares » concept by our recently acquired brand, IFL which stands for « I F*cking Love Watches. 

I first heard of the brand at Little Europe thanks to my coworker Billy  who introduced me to IFL for my culture as it is a new and artistic brand that I  could like. After some research, I found that they only sell online and that  they were producing in limited edition some artistic dial on watches to make  them unique. I loved at the first sight the Citizen Tsuyosa Who cares concept. 

I hesitated to buy it at first, as I was afraid it might be a scam or something similar. But eventually, I stopped hesitating and decided to go for it. I received the watch six days later and was really happy to finally own my first timepiece.

I immediately brought it to Little Europe to show it to Sanjay. He was very impressed and became quite interested in the brand. He even asked me to send them an email to introduce ourselves and propose a potential collaboration.

IFL works with independent artists and sells their custom watches online from Dubai. As a result, Little Europe is the only place in the Western Hemisphere where you can physically acquire IFL products.

This watch features an incredible hidden crown positioned at 4 o’clock, giving it a smooth and streamlined shape. It’s equipped with a presidential bracelet and powered by a 8210 caliber movement, vibrating at a frequency of 21,600 oscillations per hour (3Hz). The watch comes with a 2-year IFL Watches warranty and is certified water-resistant up to 5 bar.

For me, this is an all-day watch. I wear it to the gym, school, work, restaurants—even during hangovers. That said, it can also serve as a special-event timepiece, thanks to its 40-hour power reserve and its accessible price of $890.00.