Gerald Charles · Genève

Gerald CharlesThe Geneva Maison of the Maestro, presented at Little Europe Jewellers in St. Maarten

In 2000, the designer behind some of the most recognised watches of the twentieth century opened a small Maison in Geneva under his two first names. Its signature is a case he drew without compromise, with a gentle smile at six o'clock. Discover the story, and the pieces, on Front Street.

Maison: Geneva, since 2000
Founder: Gérald Charles Genta
On Front Street: Little Europe, since 1976
Retailer: Authorized, duty-free

See the pieces Arrange a private viewing

Gerald Charles Masterlink Blue Steel ML1.0-A-01 worn on the wrist with a navy jacket, showing the blue striped dial and integrated steel bracelet — Masterlink Blue Steel · ML1.0-A-01

In short

Gerald Charles is an independent Swiss watch Maison founded in Geneva in 2000 by Gérald Charles Genta and owned by the Ziviani family since 2003. Its collections are the Maestro, Maestro GC Sport, Mini Maestro and Masterlink. In the Caribbean, Little Europe Jewellers is an authorized Gerald Charles retailer on Front Street in Philipsburg, St. Maarten, with prices from $18,900 and the advantage of St. Maarten's duty-free shopping. Our team arranges private viewings and complimentary worldwide shipping.

The Maison

The last house of a designer who drew for everyone else

Gérald Charles Genta was born in Geneva in 1931 and trained as a goldsmith and jeweller. For decades he drew watches for the great houses, among them the Royal Oak in 1972 and the Nautilus in 1976. Then, in 2000, he began again under his own two first names: Gerald Charles, a Maison in Geneva answering to nobody but its founder.

The Ziviani family took the Maison into their care in 2003, and it remains family-owned today, with Federico Ziviani as CEO and Franco Ziviani as Chairman. The atelier sits in central Geneva and makes around 1,500 watches a year.

When Mr. Genta died in 2011, he left the Maison his shapes and an archive of original drawings. That is why a Gerald Charles watch introduced today is still a Genta design rather than a tribute to one.

Where engineering precision meets the artisan's touch.The Maison's own words

A jeweller is taught how a surface takes light and how links must move so a bracelet lies on the wrist like fabric. You can see that training in every Gerald Charles case, finished by hand, and in the Maison's own motto: A touch of light.

1931
Gérald Charles Genta is born in Geneva and trains as a goldsmith and jeweller.
1976
He draws the Nautilus. The same year, a family opens Little Europe on Front Street, Philipsburg.
2000
He founds Gerald Charles in Geneva, under his two first names.
2003
The Ziviani family takes the Maison into its care. It remains family-owned.
2007
He designs a private piece for the Royal family of Sarawak, unseen by the public for years.
2011
Mr. Genta dies, leaving the Maison his shapes and his archive of drawings.
2024
The Sarawak design is revealed, and becomes the Masterlink, the Maison's first integrated bracelet watch.
2026
The Mini Maestro opens a new chapter for the Maison.

Gerald Charles Maestro 3.0 Chronograph Royal Blue Titanium, reference GC3.0-TN-01, showing the Maestro case and the curve at six o'clock — Maestro 3.0 Chronograph · GC3.0-TN-01

The signature

The Maestro case, and its smile at six o'clock

Every Gerald Charles watch begins with the Maestro case, the last shape Mr. Genta drew. It sits somewhere between a square and an octagon, and at six o'clock its edge dips into a soft curve that hangs downward at its centre. It is known as the smile, and you recognise it from across a room.

01
Thin, and worn closeThe Maestro 2.0 Ultra-Thin case measures 39 by 41.7 mm and only 8.7 mm in height, so it slides under a cuff.
02
Built for movementMaestro pieces are tested to 5G shock resistance, which is why players wear the Maestro GC Sport on court.
03
Swiss manufacture calibresSelf-winding Swiss movements with a 50-hour power reserve, seen through a sapphire case-back.
04
Five-year warrantyEach watch is covered by the Maison's five-year Smart Warranty.

The collections

Four collections, one shape

Collection

Maestro

The founding line: the Maestro 2.0 Ultra-Thin for every day and the Maestro 3.0 Chronograph for those who want a complication without bulk.

Collection

Maestro GC Sport

The Maestro case made for sport, in titanium on a rubber strap, with the 5G shock resistance that players rely on.

Collection

Mini Maestro

A more intimate Maestro in titanium with a diamond bezel, made to be worn as naturally as it looks. Ask us about the Mini Maestro.

Collection

Masterlink

The Maison's first watch with an integrated bracelet, in a 38 mm case that keeps the smile at six o'clock and hides its clasp completely.

At Little Europe

The Gerald Charles pieces at Little Europe

View the full collection

Masterlink

Masterlink Blue Steel

Ref. ML1.0-A-01

38 x 38 mm stainless steel
Blue double-layered dial, applied vertical stripes
Integrated bracelet, hidden butterfly clasp

$27,400Discover

Maestro

Maestro 3.0 Chronograph Royal Blue Titanium

Ref. GC3.0-TN-01

39 x 41.7 mm titanium, 11.5 mm thick
Swiss manufacture automatic chronograph
5G shock resistance, 100 m

$29,800Discover

Maestro

Maestro 3.0 Chronograph Ice Blue Steel

Ref. GC3.0-SSPS-07CP-RSPN

39 x 41.7 mm polished steel, 11.5 mm thick
Mini tapisserie Clous de Paris dial
5G shock resistance, 100 m

$31,100Discover

Maestro GC Sport

Maestro GC Sport Tennis Optic Yellow

Ref. GC2.0-TX-TNSB-24GR-RSVC

39 mm Darkblast Grade 5 titanium, 64 g
Left-hand crown, grained optic yellow dial
Limited edition of 200 pieces

$23,800Discover

Maestro

Maestro 2.0 Ultra-Thin Lapis Lazuli Steel

Ref. GC2.0-SSPS-LS-RSPN

39 x 41.7 mm steel, 8.7 mm thick
Natural lapis lazuli dial, 0.55 mm
Blue-coated bezel, royal blue strap

$25,100Discover

Maestro GC Sport

Maestro GC Sport Royal Blue Titanium

Ref. GC2.0-TX-TN-01

39 x 41.7 mm Grade 5 titanium, 8.7 mm thick
Royal blue sunburst dial, Arabic numerals
Calibre GCA2001, 5G shock resistance

$20,600Discover

Maestro

Maestro 2.0 Ultra-Thin Emerald Green Steel

Ref. GC2.0-A-02

39 x 41.7 mm steel, 8.7 mm thick
Emerald green sunburst dial, date
Calibre GCA2000, 50-hour reserve

$18,900Discover

Maestro

Maestro 2.0 Ultra-Thin Black Steel

Ref. GC2.0-A-00

39 x 41.7 mm steel, 8.7 mm thick, 85 g
Timeless Black sunburst dial, date
Available to order through Little Europe

$18,900Discover

Private viewing

See them on the wrist

Photographs flatten a Gerald Charles case. Ask one of our advisors to set the pieces out for you at 80 or 2 Front Street, or to send you a short video over WhatsApp.

Front Street, PhilipsburgArrange

Prices in US dollars, with the advantage of St. Maarten's duty-free shopping. Selection is limited and changes quickly, so please ask your advisor to confirm availability before your visit. Pieces not in the boutique can be ordered through Little Europe, an authorized Gerald Charles retailer.

Why discover it here

Gerald Charles at Little Europe Jewellers

Since 1976, the Little Europe family has welcomed collectors to Front Street in Philipsburg, St. Maarten. Our advisors know every piece in the boutiques and will guide you in person, by private appointment or over WhatsApp. Enjoy the advantage of St. Maarten's duty-free shopping, with complimentary worldwide shipping arranged by our team.

Since 1976A family house on Front Street for four generations.

Authorized retailerEvery piece comes from the Maison with its five-year Smart Warranty, at 80 and 2 Front Street.

Private viewingsBy appointment in the boutique, or a guided look over WhatsApp before you arrive.

Shipped worldwideComplimentary worldwide shipping, arranged by our team.

Questions

Gerald Charles, answered

Where can I buy Gerald Charles watches in St. Maarten and the Caribbean?

At Little Europe Jewellers on Front Street in Philipsburg, St. Maarten, at 80 Front Street and 2 Front Street. Our advisors can arrange a private viewing, answer questions over WhatsApp or email, and ship your watch worldwide, complimentary and arranged by our team.

Is Little Europe an authorized Gerald Charles retailer?

Yes. Little Europe Jewellers is an authorized Gerald Charles retailer on Front Street in Philipsburg, St. Maarten. Every watch is supplied by the Maison with its five-year Smart Warranty, and our team will help you register it.

Is Gerald Charles the same brand as Gérald Genta?

No. Gérald Genta is the name of the designer, and also of a separate watch brand that he sold in 2000. Gerald Charles is the independent Maison he founded in Geneva that same year under his two first names. It has been owned by the Ziviani family since 2003.

Who founded Gerald Charles, and when?

Gérald Charles Genta founded Gerald Charles in Geneva in 2000. The Ziviani family has owned the Maison since 2003, with Federico Ziviani as CEO and Franco Ziviani as Chairman. Its atelier is in central Geneva.

What are the Gerald Charles collections?

There are four: the Maestro, the Maestro GC Sport, the Mini Maestro and the Masterlink. All share the Maestro case shape with its curve at six o'clock.

What is the "smile" on a Gerald Charles watch?

It is the soft curve at six o'clock on the Maestro case, where the edge dips and hangs downward at its centre. It is the Maison's signature and the quickest way to recognise a Gerald Charles watch.

Are Gerald Charles watches shock resistant?

Maestro pieces are tested to 5G shock resistance, which is why players choose the Maestro GC Sport for the court. Ask your advisor for the specifications of the exact reference you are considering.

How much does a Gerald Charles watch cost?

At Little Europe, Gerald Charles prices start at $18,900 for the Maestro 2.0 Ultra-Thin, with the Maestro GC Sport from $20,600, the Masterlink Blue Steel at $27,400 and the Maestro 3.0 Chronograph from $29,800. Prices are in US dollars, with the advantage of St. Maarten's duty-free shopping and complimentary worldwide shipping.

Can Little Europe ship a Gerald Charles watch to my home?

Yes. We offer complimentary worldwide shipping, arranged by our team, and our advisors take care of the arrangements when we ship your piece.

What warranty comes with a Gerald Charles watch?

Each Gerald Charles watch carries the Maison's five-year Smart Warranty. Our team will help you register it when you collect or receive your watch.

Seen in person

A Gerald Charles is best judged on the wrist

Tell us which piece caught your eye. We will set it out for you on Front Street, send a short video over WhatsApp, or arrange delivery wherever you are. An inquiry is the beginning of a conversation, never a commitment.

WhatsApp an advisor Email an inquiry Send an inquiry

80 Front Street & 2 Front Street, Philipsburg, Sint Maarten · +1 721 542 4371 · info@littleeurope.sx